Ivan Brezak Brkan

Director of Developer Content


Ivan is the Engineer’s Editor – a writer, editor and entrepreneur who helps tech people tell their stories as the Director of Developer Content at Infobip – a leading global communication platform and Croatia’s first unicorn – and Founding Editor of Netokracija, the most successful tech media company in the region that he started at age 22.

He has also helped engineers and tech people learn how to create content with his signature “Writing for Engineers” workshops. These workshops have helped numerous tech teams in companies such as Infobip, Photomath, Sofa Score, Raiffeisen Bank, and Deutsche Telecom with their developer content and employer branding.

The Employer Branding Triangle: Engineering, Content and HR

Having founded Croatia’s leading tech news site, Ivan now heads up developer content at Infobip. During that time, he has been working to make HR and engineering work well together.

In this talk, he’ll share his experience of creating valuable content for the communities that companies want to hire from.
You’ll learn from real employer branding campaigns that have included native advertising, podcasts, and so much more.

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