Don Goodman-Wilson


Trained in both the humanities and in computer science, Don has a passion for bridging cultures and bringing broader context to contemporary issues.

He teaches, codes, writes, talks. He builds trust and relationships, he advocates on behalf of developer communities. He takes the specifications from the customer, and hands them to the developers. He accelerates startups’ developer relations programs.

In his spare time he organizes the DevRel Salon, he enjoys statically typed languages and photography, and he currently lives with his wife and daughter in Lisbon.

Toying With People’s Emotions: A Cognitive Theory of DevRel

Why do we do what we do when we do DevRel? Why do personal relationships count for so much? How do we avoid pissing our developers off? What incentives do developers have to join our community? As a profession, we have a range of questions like these that cry out for a theory to help guide our decision making.

As it happens, there’s a lot we can learn about our craft when we examine the neurochemical processes that underlie goodwill, love, and trust. And, as we’ll see, we actually wield a surprising amount of power over others! But with this power comes the risk of toying with people’s emotions, turning them off of our product, or worse yet, pissing them off. Understanding the power we have over others is important for not only doing our job well, but doing our job ethically as well.

So let’s explore the cognitive underpinnings of building relationships with developers, and better understand how to practice our craft more effectively, and in a way that respects the autonomy of the developers we work with.

Other DevRelCon Prague speakers

Twitter @DEGoodmanWilson

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