Daniel Bryant

Head of DevRel

Ambassador Labs

Daniel Bryant is the Head of DevRel at Ambassador Labs. His technical expertise focuses on ‘DevOps’ tooling, cloud/container platforms, and microservice implementations. Daniel is a long-time coder, platform engineer, and Java Champion, and he contributes to several open source projects. He also writes for InfoQ, O’Reilly, and The New Stack, and regularly presents at international conferences such as KubeCon, QCon, and JavaOne. In his copious amounts of free time, he enjoys running, reading, and traveling.

Is Product Led Growth (PLG) the “DevOps” of the DevRel World?

Over the last year, the Ambassador Labs team has doubled down on their adoption of Product Led Growth (PLG), a growth model where product usage drives customer acquisition, retention, and expansion. It’s been an interesting journey for the DevRel team, who have found themselves working more closely with both the sales and growth engineering teams.

In their quest to reduce the friction of product adoption, they’re thinking more and more about the end-to-end experiences, experimentation, instrumentation, data analysis, and handoffs — much like we saw in the software development world with the adoption of DevOps breaking down barriers between engineering and operations.

The Ambassador Labs team have learned more about the value of creating hypotheses and analyzing quantitative data, but have also been reminded that there is no substitute for qualitative data and engaging human-to-human. Join Daniel for a whistle-stop tour of PLG through the DevRel lens:

– Understand how moving to PLG can impact devrel teams and the work they do: for better and worse!
– Explore how DevRel tooling and community platforms are increasingly overlapping with PLG marketer tooling
– Learn how to structure your goals, common languages, and teams for successfully adopting PLG

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